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CRM & Lifecycle
Segmentation, automation and lifecycle journeys that turn first contact into long-term loyalty.
A bit of everything — done with restraint.
Multi-disciplinary by design. I build the systems that move customers and the interfaces that move people — data-driven by day, house music by night.
For the better part of a decade I've shaped CRM and lifecycle programmes, designed and shipped websites, and run the digital marketing that ties it together. The thread is the same everywhere: precision in service of feeling.
Segmentation, automation and lifecycle journeys that turn first contact into long-term loyalty.
Editorial, fast and considered websites — from first sketch to a build that ships clean.
Search, content and paid working as one system — measured, iterated, compounding.